Shelcore caters mainly to toddlers under 3 (and their parents, who appreciate the in-store play spaces). As with rival Fisher-Price, design novelty and educational value are draw factors for the brand. Spending RMB 1,000 (doesn’t have to be all at once!) gets you a discount of 20% off regular prices.
Shelcore Toys 世高玩具
- Wangfujing/Dongdan 王府井/东单
- Rm 402, Sun Dong An Plaza, 138 Wangfujing Dajie, Dongcheng District
- 东城区王府井大街138号新东安商场402室
- Sun-Thu 9am-9pm, Fri-Sat 9am-10pm
- 6528 2410




